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Many SEO companies often prefer this method because it is much easier to get rankings. But, in this way, the ranking only lasts for a short period of time. And, over the years, we’ve learned that building quality over time is well worth the effort because your every turn comes back to haunt you. They don’t use black hat techniques that could harm the reputation of a website or business. More importantly, focus on how to increase revenue through real …

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As you assess what works for them, you can discover gaps in your content marketing strategy. Another key benefit of doing content gap analysis is that you’re able to discover where your competitors are in the search results. This helps you see where you need to improve your SEO, especially if you want to go head-to-head with your competitors.You can also read their case studies and determine how your brand approaches similar cases. Finally, if your competitors aren’t exactly fond …

Given such important data, the need for the platform to reinvent itself and propose new features while still retaining its sovereignty in the market is clear. By working on a Communities feature, WhatsApp may be trying to close the widening gap between it and other messaging apps like Telegram and Signal. Another point that got my attention was the format of the community icon. Likely used to provide a differentiation between groups and communities, it can be noted that the …

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They also focus on sending the right signals to Google so that the search engine can recognize the purpose and authority of a website. Every agency worth your time should have case studies available on their website for you to read before you even get in touch with them. Now, with case studies, it’s important to know what to look for. Many sub-par agencies will attempt to wow you with impressive-sounding statistics like “we boosted rankings by 500%! ” without …

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